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Owens Corning | How We Build Now

How does Owens Corning material stand up against the competition?

As a global leader in roofing, insulation and composites, Owens Corning delivers solutions that enable growth and drive change. Using the campaign platform “How We Build Now,” we highlighted the benefits of OC solutions over traditional construction materials in a series of videos. After all, who doesn’t want to learn about the mating habits of Atlantic Puffins while seeing the bonding power of Owens Corning’s roof facing?

The campaign exceeded planned impressions by 3M, received nearly 2.5M video completions, and caused a serious spike in landing page traffic.

That's not how I'd make breakfast. Or a deck.

With enough time in the sun, traditional decks can get hot enough to cook an egg. Weardeck™ Composite Lumber from OC combines strength, and comfort, enabling users to spend less time worrying about maintenance — or burning feet.

Aren’t long-lasting bonds beautiful?

Owens Corning GLAS-POWERED™ roof decks. Engineered for durability to defend against rain, hail, and fire, while offering excellent dimensional stability to provide added strength and prevent crushing damage.

Fun fact:

Hailstones can reach the size of a honeydew melon. Even worse? They could fall anywhere. Like your roof.

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