McClure's Legal Dill
It seems like every billboard in town is occupied by the giant faces and loud promises of personal injury attorneys. So how do you cut through the noise to talk about a different kind of case?
(A case full of delicious pickles)
Well, if ya can’t beat ‘em, join ‘em. Working with our friends at Worldfare, we cast Bob and Joe McClure (McClure’s Pickles co-founders) as “attorneys” in a fake legal services campaign – spanning OOH, radio, and TV – complete with a custom hotline that provided callers with a discount code, resulting in a substantial increase in online pickle sales for the company and write-ups in Adweek and Outlier. Now that’s a victory we can all relish.
Not real lawyers.
Just real pickles.
“The concept began as a social campaign with a billboard that featured a pickle hotline of sorts, making many pickle jokes and garnering success for the company. The agency then decided to expand it to a national television campaign.” – Adweek
In a pickle? Call now.
Calling the “866.4.MCCLURES” hotline provided callers with a discount code, resulting in a substantial increase in online pickle sales for the company.